Creativity away from the screen

A big part of Clova & Craft is encouraging creativity that doesn’t involve another screen.

Their colouring books are illustrated entirely by hand, with no AI-generated artwork, and are inspired by the sort of nostalgic seasonal memories that make you want to sit down with a cup of tea and spend an hour colouring rather than rushing through it.

Their craft kits follow the same idea. They’re designed to make the process itself enjoyable, using tactile materials and projects that give you something satisfying to work on with your hands.

Alongside the kits and colouring books, Beth and Charlotte also create handmade pieces for the home, seasonal decorations, craft supplies and imaginative-play pieces made from wool felt.

Made with care

What we like most about Clova & Craft is that their products don’t feel designed simply to fill a shop.

There’s a sense that they make things because they genuinely enjoy making them. Charlotte has recently been enjoying punch needle, for example, which has found its way into new handmade decorations, while other ideas grow from their love of illustration, sewing and working with felt.

That makes the range quite varied, but it still feels unmistakably theirs: colourful, tactile, playful and made with care.