Green tea, as it was meant to be enjoyed

Tea can be something we drink without really thinking about it. Indulgence Green invites us to slow the process down.

Rooted in a family connection to the tea-growing culture of Zhejiang, China, the brand brings whole-leaf Chinese green tea to the UK with a focus on freshness, origin and simple brewing. Rather than broken leaves hidden inside a tea bag, the leaves are left whole, allowing you to watch them slowly open as the tea brews.

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From the tea mountains of Zhejiang

For the founder of Indulgence Green, green tea isn’t simply a product. Growing up in a tea-growing family meant learning from an early age that good green tea should be enjoyed fresh and in season.

That philosophy still shapes the brand today. Its teas come directly from tea gardens in Zhejiang, including Longjing, also known as Dragon Well, and Anji White Tea, which despite its name is actually a type of Chinese green tea. The focus is on whole leaves, clear origins and allowing the natural character of each harvest to speak for itself.

What we particularly like is that Indulgence Green doesn’t make tea feel complicated or ceremonial for the sake of it. A glass cup, warm water and a few minutes are enough. Watching the leaves unfurl, noticing the colour change and taking the time to actually taste what you’re drinking turns an everyday cup of tea into a small pause in the day.